You can be the greatest photographer in the world, but if nobody knows who you are or what you can do, you’ll never get any paying work. Traditional marketing such as newspaper advertisments and printed brochures is expensive. But if you keep your ear to the ground, you can find opportunities to get your name out there with no investment other than sweat equity. Here’s an example: Read the rest of this entry »
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Next time you’re at a shopping center that has a frame shop, stop by and take a look at their stock. Chances are they have several framed paintings or photographs on display to showcase the various styles of frames they sell. The shop owner probably changes the display frequently to pique customer interest. If so, this frame shop is an excellent place to sell your photos. Read the rest of this entry »
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When you collect your mail, you probably get advertisments a few times a week. Some of them come in the form of mass mailings, a.k.a. Junk Mail, which I neatly deposit in the nearest trash can. And then you get a few advertisements that pique your curiosity and actually get read. Photographers also need to get the word out. One way to do that is by sending a striking postcard to potential clients. Read the rest of this entry »
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You may be the 2nd greatest photographer in the world (I humbly lay claim to the top rung on the ladder), but if you don’t get the word out, nobody will know what you can do and how great you are. The first step is to get a business card that works. Read the rest of this entry »
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